Mainstream Piggy back
When you use sites like Amazon and eBay to market your website and you don’t have your own website
As with the Bricks and Clicks eCommerce businesses, we’ve divided this sector in two.
PiggyBacking is the use of someone else’s infrastructure to get your products to market. That infrastructure usually includes:
Website and payment system
2. Brand awareness
3. Customer database
So all the piggybacking business has to do is find the products, process, and send the orders.