Why is Lebanese e-commerce so dormant?
The retail sector has evolved drastically over the past decade. Buyers are no longer limited by the physical presence of inventory, nor are they forced to venture into their overheated cars, get stuck in hours of traffic, only to find out that the overcrowded shopping center has run out of their favorite item.
E-commerce has allowed users to purchase anything they would like with the click of a few buttons and a couple of days of delivery time. Lebanon, with its increasing internet and credit card penetration, as well as its tech-savvy and trendy shoppers should be one of the region’s first e-commerce adopters! Nevertheless, Lebanon still relies very heavily on bricks-and-mortar shopping, while online shopping is only given a second (third, fourth, or fifth) thought! So why has e-commerce in Lebanon and the Middle East lagged behind the rest of the world? Below are the three major reasons why Lebanese e-commerce has been struggling to catch up: