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Top 10 Salon & Spa Promotions and Marketing Ideas

Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It’s not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you’ll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

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Car Insurance Lead Script

Car Insurance Lead Script

If you need to generate leads of people interested in getting updated car insurance rates, here is a script that works great. All of the verification questions are asked first to build trust with the prospect before asking for new information. Don’t over think your lead generation campaign, often the simplest processes yield the best results. Start off with a short greeting and explain the reason for the call within the first 30 seconds or risk losing the prospect’s attention. Verify first, ask for new information second. Use verification questions to build report with prospects before asking for new information. For example, “I show your address as…”, versus, “how much is your monthly auto insurance policy at the moment?”

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10 Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice

10 Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice

No introduction, you want the tips:

TIP #1: Put All Clients on Your E-mail List

Keep an e-mail list of your clients, both current and former. Get permission to send them a dead-simple newsletter from your private practice–one page! NOT TWO! And, heavens to murgatroid–not four.

Encourage clients or patients to print, forward, and distribute your newsletter to friends and family. Make this simple newsletter nothing more than mental health tips, seasonal stories, common sense right thinking, and articles so good that readers hesitate not to fold it up into their pocket.

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7 Ways To Boost Your Website Traffic

7 Ways To Boost Your Website Traffic

One of the most important factors for any online business owner is generating traffic to their website. If you have nobody visiting your website, your online business is like a shop in a dark back-street with the lights off and the shutters down. Nobody knows it’s there and nobody is coming in to browse.

Here are 7 quick and easy ways to boost your website traffic.

1. Tag Your Keywords

Applying proper tags to your keywords will increase website traffic because it’s how search engines scan your pages. Ensure you insert your keywords into you title tags, header tags and meta tags. Also use alt tags to provide a text description of a graphic or photo.

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SEO Tactics That Need to Be Considered in 2017

SEO Tactics That Need to Be Considered in 2017

The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.

After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).

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The Importance of Social Media Marketing Today

The Importance of Social Media Marketing Today

Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today, social media marketing is the new ‘in’ thing and definitely here to stay. In a nutshell, it means using social media such as blogs, community sites, video sharing sites etc. to market a product or a business.

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Digital Marketing Trends – Targeting the African-American Consumer

Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today’s African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media.

It’s been said that “2014 is going to be a killer year for social media and small business.” It’s also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and/or trends in mind as you customize your small business marketing campaign targeting this consumer:

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Compare SMS to E-Mail Communication

Compare SMS to E-Mail Communication

Both SMS and E-mail are very common, convenient, fast and efficient way of communication. There are so many similarities between these two forms of communication. Both forms of communication can be and are used in many businesses to make it grow. SMS marketing and E-mail marketing can be used very effectively even better sometimes than direct marketing. Another factor is that you might be able to do SMS marketing and E-mail marketing with less money than other forms of marketing. It is very personal to send a message than E-mail and it is a very good way to maintain a good relationship with your prospective customers to attain their loyalty. Customer loyalty is very important for the success of your business.

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7 Cheap and Easy Ways to Generate Mortgage Leads

7 Cheap and Easy Ways to Generate Mortgage Leads

Need a few more loans but don’t have the cash to do some serious marketing? Have no fear. In this issue I am going to reveal 7 fantastic ways to generate leads almost for free. These methods are super cheap (most are free) and work like gangbusters.

How do I know? Because I shared them with my coaching clients and they had excellent results.

These 7 methods are just a few of the over 30 cheap marketing methods I share in one lesson of my 24 lesson Jump Start Your Mortgage Career E-Class. This new class is for any loan officer who is new and struggling or any verteran that just needs a little help with their marketing. It took me over 2 years to create the content for this 12 week, 24 lesson class, and I can honestly say there is nothing available out there that compares to this class.

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Search Engine Marketing (SEM) in Layman’s Terms

Search Engine Marketing (SEM) in Layman’s Terms

Search Engine Marketing, also referred to as SEM, is the act of purchasing online advertising that offers you the ability to instantly increase your visibility with the search engines when customers search for specific keywords.

Referred to as S.E.M., search engine marketing is the active process of creating an advertising campaign with the search engines and targeting specific keywords that customer may use when searching for the goods/services offered by your business. Google, Bing, Yahoo, all of the major search engines offer some form of SEM, typically in the format of what is referred to as pay-per-click (PPC). PPC is simply an advertising campaign set up and managed by an individual to target specific keywords.

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