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Calvin Klein – Calvin Klein’s Success Story

Calvin Klein – Calvin Klein’s Success Story

Growing Up

Klein, born November 19, 1942, was taught by his mother to love fashion. He would often accompany her when she went shopping in New York City for affordable clothes. From an early age he knew he wanted to be a fashion designer, and taught himself how to sketch and sew.

Before he turned twenty, he graduated from the Fashion Institute of Technology in New York. He married Jayne Centre and began working as an apprentice sketching European coat designs for his employer Dan Millstein to copy. Klein, however, disdained the idea that the normative American practice was to imitate European fashion and longed to start his own company. He believed that original fashion ideas could come out of the States and he was just the innovator to make it happen. But the realization of his dream seemed a long way away since he was struggling financially and was working part-time at his father’s grocery store in order to make some extra money

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A Couple Resume Tips From a Small Business Owner

A Couple Resume Tips From a Small Business Owner

As a small business owner, I thought it might be valuable to offer some tips about what kinds of things I notice on people’s resumes who apply for work with my company. You would think that people would be way better at these kinds of things by now. I guess maybe the ones who are better at it aren’t seeking employment. Maybe that is why I get so many bad ones.

One of the things that I often notice that I hate when prospective employees do, is that I hate when they send a cookie cutter resume. I can tell the resume is cookie cutter when it hasn’t been tailored for the specific open position that my company has. People will apply for a customer service position when I advertised that I am looking for an office assistant to perform some customer service as well as assist a shift manager in performing certain tasks. The person should have said that their objective is to obtain the open position at my company for the customer service representative and shift manager assistant. When I read the objective is to obtain a customer service position, it makes me think that they don’t want to do the other part of the job.

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Creative Marketing Ideas For Furniture Stores

Creative Marketing Ideas For Furniture Stores

Furniture stores have developed a reputation for marketing strategy-a sale for every holiday imaginable, no payments for 90 days, or no interest for 3 years are commonly-used promotional tools to drive sales. These certainly work, but they’re not exactly unique. If you’re new to the furniture market or you’re looking for a way to stand out from the crowd, you’ll want to choose something that doesn’t involve Uncle Sam or Santa Claus. Here are some great options.

  1. Online classifieds-Websites like Craigslist and eBay have made the online classified ad sales process very easy. Customers turn to these places to check out merchandise before entering a store, so list your product here to reach them! Hire a part-time employee to photograph your merchandise and list it on these sites, or you can even subcontract the work to business specifically-designed for the task.
  2. In-store training-Hosting in-store training classes or seminars is a great way to reach out to the home-improvement market. Bring in interior decorators to discuss home staging, d├ęcor selection, or even remodeling tips using your merchandise. These types of classes add value to your store, and the customers see you as more than just a transaction-based business-you’re part of their lifestyle. Promote these events by hanging a vinyl banner outside your store listing the dates and times for each class.
  3. Trade-in-Consider adding a customer trade-in program to your store, where the customer brings in their old furniture and receives a credit towards new merchandise. If the furniture’s in good enough shape, you can create a used section in your store for great bargains. If it’s not in resalable condition, you can donate the furniture or at the very least dispose of it for your customer. This is again a way to make your store a convenience provider and encourage customers to remain loyal to you. List this service in your store windows using vinyl decals.
  4. New homes-Create a partnership with a local real estate agent, broker, or homebuilder. Since homes always sell better with furniture in them, offer to stage their new homes with your merchandise in exchange for referrals. You can also add a sign in each home letting customers know where the furniture came from in-case they’d like to purchase it with the house or at least shop your store for a different selection. Some real estate agents might even want to purchase a piece of furniture directly from you as a house-warming gift for their new homeowners!
  5. Try before you buy-This bold strategy offers customers a chance to “test-drive” your furniture, so to speak. Selected customers are able to try furniture in their home for a preset amount of time to determine if they want to purchase it. Although this shouldn’t be offered for all of your products as it could become a logistical nightmare, it can be an effective way to boost sales. After all, if it’s up to the customer to take the furniture home and bring it back, odds are they’re going to keep it. Make sure you have a vinyl decal at your cash register clearly explaining the rules of the program so there are no issues.

Source: Source by Michael K Allen

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Planetary Aspects That Favour A Businessman – Career Horoscope And Astrology Predictions

Planetary Aspects That Favour A Businessman – Career Horoscope And Astrology Predictions

A lot of people wish to become an entrepreneur but only those with appropriate planetary combinations in their birth-chart grow to be a thriving businessman. Let us recognize those planetary combinations which cause the individual to turn into an eminent and prosperous businessman.

Planetary Combinations in the Birth-chart

1. In the birth-chart the conjunction between the lords of the Trine house or Kendra or their aspect relationship gives rise to the Raj Yoga, which provides favorable results to the individual. Likewise, when the lord of the Trine or Kendra develops a relationship with the eleventh house or the second house, the potential to make money will be great. A powerful fortune and wealth are the crucial resources of a businessman. Raj Yoga builds the fortune and Dhan Yoga multiplies his earnings.

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Four Types of Marketing For Small Businesses

Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

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Methods of Generating New Ideas for Entrepreneurs

Methods of Generating New Ideas for Entrepreneurs

Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.

The following are some of the key methods to help generate end test new ideas:

1. Focus Groups – these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept.

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How To Have A Successful Souvenir Shop: Butuan’s Madyaw Kadyaw Story

How To Have A Successful Souvenir Shop: Butuan’s Madyaw Kadyaw Story

One Stop Souvenir Shop

A tagline that says, “the only shop in the city that has it all”, this phrase surely captured my attention while I was examining Rosanna’s business card as we were about to start the scheduled interview in her shop a few days back. It led me to think what really is behind Madyaw Kadyaw Souvenir Shoppe?Is it like the story of Shoe Mart (a successful mall chains in Asia) owned by Henry Sy? Curious, I went on.

According to Rose, Madyaw Kadyaw a business that endured more than a decade of challenges and hard times is now experiencing blissful moments of prosperity due to her unique style of handling the business and most of all by God’s grace.

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Small Business Interview – Patriot Express Loans to Veteran-Owned Businesses – Are They Working?

Small Business Interview – Patriot Express Loans to Veteran-Owned Businesses – Are They Working?

Editor’s note. This is an excerpt from an interview with an SBA small business loan provider, relating to the program known as U.S. Patriot Express. This program is for business loans available to veteran-owned ventures (active duty service members, veterans, and their widows and spouses), whether start-ups or existing businesses. The purpose of this interview is to get a real, in the trenches, view of how the program works from someone who does it every day. Does it is really benefit our veterans?

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Naming Your Animal Massage Business – 7 Ideas For Coming Up With the Perfect Business Name

Naming Your Animal Massage Business – 7 Ideas For Coming Up With the Perfect Business Name

Coming up with the right name for your business is one of the most important parts of starting a company. It’s a good idea to spend some time on finding a name that’s unique, memorable and reflective of what it is you have to offer your clients.

When I tried to think of a name for my animal massage business, I got a bunch of friends together at a bar and asked them to help me brainstorm. They came up with several ideas, one worse than the other, and I ended up going to bed that night without a single good name to work with. And woke up the next morning with the perfect (in my opinion) name for my business (Nimble Limbs Animal Massage). Sometimes your brain does its best work when you just leave it alone.

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Economic Perspective on Entrepreneurship

Economic Perspective on Entrepreneurship

The concept of entrepreneurship is multifaceted. There are varied, diverse and somewhat contradictory sets of definitions of the term. As a way out the definitional dilemma, this article aims to explain the economic perspective on entrepreneurship.

The economic perspective rests on certain economic variables which include innovation, risk bearing, and resource mobilization.

Innovation/Creativity In this approach, entrepreneurs are individuals who carry out new combination of productive resources. The key ingredient, the carrying out of new combination (or innovation) distinguishes entrepreneurs from non-entrepreneurs. While new venture creation appears as the most prevalent form of entrepreneurship, there exist other forms. Entrepreneurship also involves the initiation of changes in the form of subsequent expansion in the amount of goods produced, and in existing form or structure of organisational relationships.

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