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Types of Social Networking Sites

Types of Social Networking Sites

Social media has become a popular way to share information and content with others. Social Networking Sites are the sites that host social media. For those new to social media, it is good to know what types of social network sites there are and what each does.

Forums

Probably one of the first sites to allow for social interaction, forums have been around for a while. Forums are typically comprised of people with a similar interest. Users have conversations around a particular given topic and build up relationships with each other. They provide a great deal of information about a topic and is a great way to share your knowledge.

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6 Key Elements of Customer Relationship Marketing

6 Key Elements of Customer Relationship Marketing

Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses.

In this article, I’d like to look at six of the key conceptual elements which under-pin the CRM approach.

Element 1: Customer Differentiation

As its’ name implies, CRM is a customer centric approach to business. With this approach, a company is aiming to differentiate its’ product or service offering by customer profile. Instead of a more conventional approach, where a company differentiates primarily by its’ products or services.

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Referral Marketing Is Income Producing Retirement

Referral Marketing Is Income Producing Retirement

Find something you do better!

When the whole of your market is a copycat industry, you have to do it better, work it smarter, and be more effective at grabbing your audience. What can you do differently, and still be better?

Money Management 101 is a college class, and I can think of at least forty other marketers who use that same course as a first step to Financial Freedom – another main frame keyword option. So what can you do if those are your targeted keywords? Use them better!

Add long-tail connections Money Management 101 for Seniors, or Financial Freedom 2 years from retirement? You think that might get someone’s attention? If not, they won’t be part of your buying market anyways. How do you define your buying client?

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Sophisticated Marketing Techniques

Sophisticated Marketing Techniques

Business is forcing people to take extra steps while dealing with all the marketing strategies. Traditional mode of marketing is not any more paving road to success when it comes to the launching of new products and services. People are almost used to all sorts of marketing techniques commonly used by the business professionals. In order to attract the public towards new products and services, you should definitely bring about a total change in the form of marketing. Building offers and discounts apart from the supply of trial products are among the latest technique adopted by the people now days. A professional touch is very important while deciding on the marketing methods to be adopted by the company.

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The First Background Image Advertising Company Relaunched As an Advertising Platform

The First Background Image Advertising Company Relaunched As an Advertising Platform

Adcamo, the company based in Scottsdale, Arizona re-launched yesterday as a background image advertising platform. Previously, the company was an ad network itself using the same technology which now it leverages to publishers and other ad networks. By doing that, Adcamo can concentrate on improving their technology and also function as a gatekeeper (Google is also a gatekeeper in advertising, which made them rich).

Background advertising was never touched before (except MySpace to some extent) and Adcamo patented this technology (patent-pending, actually) and it empowers others to use it. That means publishers who wants to sell their background as an advertising space now can use Adcamo’s technology to manage this. The company also released an API which can be used by the ad networks and agencies to integrate into their own systems or software.

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Local SEO Services to Promote Your Local Business

Local SEO Services to Promote Your Local Business

For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a professional SEO company providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my business.

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SEO Marketing and Backlinking – Slow Vs Fast (or Ethical Vs Unethical)

SEO Marketing and Backlinking – Slow Vs Fast (or Ethical Vs Unethical)

One of the most effective ways of creating and increasing your ranking with Google is through backlinks.

The backlink strategy falls under the SEO (search engine optimization) marketing umbrella and according to Google.About.com, it refers to “hyper-links pointing to a particular Web page. Backlinks are important to SEO, because Google considers the quality and quantity of backlinks to determine Page Rank.” Page Rank is a measure of popularity Google assigns a website.

A backlink, simply put, is one website linking to another. In other words, inbound links to your site. You can liken it to a popularity contest – the more links in (votes) the better.

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Friend Seeding in Social Media: Why Is It Important?

Friend Seeding in Social Media: Why Is It Important?

There are numerous small businesses, organizations and groups attempting to cultivate an online audience. Many of these business owners are using social networking sites, such as Facebook, LinkedIn and Twitter, to develop an online following.

For now, setting up pages and business accounts on these sites is free and it’s relatively easy. If membership and visibility on social networking sites is a priority – friends and contacts are also important success.

Like any social activity, participation in the conversation is critical to winning friends and becoming popular. So, the more relevant “chatter” posted on social networking accounts, the more interest in your company, organization or group. Posting on regular basis is important to nourishing the contacts you already have.

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Five Offline Advertising Mantras for Startups

Five Offline Advertising Mantras for Startups

The stream of business is ever demanding. People in the marketing department of a business startup have to be on their toes to stay abreast the rapidly changing marketing trends and consumer behavior. This is to be backed up with creativity and a lot of quick-witted advertising tactics. Amongst a number of challenges a startup faces, competition from established counterparts and other new players entering the market can pose a threat. Therefore, it becomes imperative for a startup to be more considerate towards its marketing and advertising techniques.

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The Psychographics of a Fashion Marketing Campaign

The Psychographics of a Fashion Marketing Campaign

We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.

Profile of Shattered Girlz

I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case left her for another woman while she was caring for her terminally ill parents. This designer has an avatar, Dolly Tatume, a tattooed cartoon beauty whose life and loves are chronicled through the various t-shirt designs in the line. Dolly has also been involved in some dead-end relationships with men that have caused her a lot of pain, to the point that she refers to the men in her life as “Piggys.” There are several female tattooed characters in the line that represent different examples of female empowerment, like a dancer, a corporate lawyer, a college student, even a soldier. Shattered Girlz’s tagline at the moment is “Shattered Girlz: I can’t be broken!”

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