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How Strategic SEO Helps Small Businesses In A Big Way

How Strategic SEO Helps Small Businesses In A Big Way

The SEO market in the world has become extremely lucrative for small businesses that want to expand their reach and grab a wider audience. SEO companies offer unbeatable advantages because they offer reasonable rates and excellent brand management strategies. Cost-conscious small business owners can now access value for money advertising and marketing.

Here are the real benefits of opting for quality SEO solutions providers, if you want your small business to flourish:

#1 Create an SEO optimized, user-friendly website to access a wider target audience

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Of Social Media and Friendships

Of Social Media and Friendships

Weeks ago, I had lunch with one of my best friends at McDonald’s. We talked about many things to catch up since we were both busy from work. We talked about our other friends. How are they? What are they up to? Do we still communicate with them? Sadly, the answer relies on social media. We are updated because of what they post. From time to time my best friend and I would check our phones. At some point, we were quiet and not talk with each other because of the other people online that we are also connected at the moment. By the time I was done, I put down my phone but she wasn’t. So I just ate my fries and looked around. And there they are – all the same. A father holding her daughter while talking to someone on the phone. A group of girls who seemed to not know each other after taking one too many selfies, now editing photos and picking which will get more likes on Facebook and those oldies who kept talking and laughing loudly about something funny in the past. At that moment, I remembered Gary Turks’s poem entitled “Look Up”.

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Slick Future of the Digital Market

Slick Future of the Digital Market

Ideas and development that invite the seamless engaging of media determine the future of digital marketing. Wait a minute! Here, media implies not that traditional media though the future of print media is in great danger. But television and radio can be considered as safe and thriving. There is no shortage of brands that have advertised dollars earmarked for TV and radio.

The future of digital marketing is originated from the strategies and platforms the marketers employ to pave the paths to new and traditional platforms of media playing their roles together. Nowadays, people prefer to have conversations with Twitter and Facebook while watching an event or any program.

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The Origin of Email – How it All Began

The Origin of Email – How it All Began

Electronic mail, better known as Email, has changed the face of communication over several decades. Email can be defined as a method for composing, sending, storing and receiving messages via electronic communication systems. The word “email” is used as both a noun and a verb, and applies to all Internet email systems based on SMTP, X.400 systems and intranet systems.

How did it all begin?

Before the Internet, there was email: it was probably the most crucial tool in developing the Internet in the late 80s. The Massachusetts Institute of Technology first exhibited the CTSS (Compatible Time Sharing System) in 1961. The CTSS allowed many simultaneous users to log into the IBM 7094 from remote dial-up machines, and to store online files on as diskette. This incredible development encouraged users to share information in a variety of ways. The birth of email was in 1965, when multiple users of a time-sharing mainframe computer started to communicate remotely and electronically.

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Real Estate Leads – How To Get Free Real Estate Agent Leads

Real Estate Leads – How To Get Free Real Estate Agent Leads

Real estate leads are vital to any agent or brokers business. Home sale and home buyer leads have always been an important part of keeping a real estate business moving forward. With the advent of the internet and more than 80-percent of home buyers going on-line to look for their next home, internet leads are one of the most important marketing avenues realtors and brokers need to be using to increase their listings and income.

What many real estate agents don’t know is that there are a handful of real estate lead generation companies that generate the majority of leads on the internet. In fact they generate so many leads that they don’t have enough real estate professionals to sell them to. In order to help the home buyer or seller who went to the businesses website the lead generation companies have been giving the leads away for free, at least no up-front cost.

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Creating a Long Term Marketing Action Plan

Creating a Long Term Marketing Action Plan

Most companies develop action plans for what they consider the nuts-and-bolts part of their business, including production, sales, distribution, etc.  It’s surprising how few companies automatically throw marketing into that mix.   This is particularly true when it comes to small or mid-sized companies.  Many entrepreneurs and business owners think of marketing as an extra, an afterthought, something to focus on when there is extra money to spend on incidentals.    The truth is that for a company to be successful (first and foremost) marketing matters.  It is a business essential.  The question should never be if a company should market, but how.

 

The good news is that businesses now have more options than ever.  It used to be that direct marketing, traditional advertising and PR, were the holy trinity in marketing.  Along with some basic grassroots guerrilla approaches, those three were considered the only viable options.  The internet has changed everything.  The new marketing arsenal now includes social media, blogging, email marketing, article marketing, pay-per-click, video marketing, AdWords… the list goes on. 

 

But this does not mean that there is now an either/or approach to marketing.  The correct question is not: should a company launch a traditional public relations campaign or a social media campaign? Rather, how does a company effectively meld a PR campaign with a social media, blogging approach?

 

To launch an effective campaign, a business first needs to develop a clear message, create a strong brand and define its target market.  The next step is to develop a strong marketing approach and marketing plan.  The plan needs to be a living breathing, fluid approach that can shift and change as the market changes.  Each business has different needs.  But a plan is a necessity.    

 

Write out your short term and long term goals.  Define your target market.  Study where and how your market and customer base finds their information.  Now take some time and develop a strategic plan.  Review your budget, study the various outlets.  An affordable approach that works for just about any company is a combination of traditional PR, blogging, social media and article marketing.  Study each approach independently, then take a look at combining them.  With some thought you can develop a long term marketing plan, a promotional blueprint that will work as a roadmap to build and grow your business.   

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Search Engine Marketing (SEM) in Layman’s Terms

Search Engine Marketing (SEM) in Layman’s Terms

Search Engine Marketing, also referred to as SEM, is the act of purchasing online advertising that offers you the ability to instantly increase your visibility with the search engines when customers search for specific keywords.

Referred to as S.E.M., search engine marketing is the active process of creating an advertising campaign with the search engines and targeting specific keywords that customer may use when searching for the goods/services offered by your business. Google, Bing, Yahoo, all of the major search engines offer some form of SEM, typically in the format of what is referred to as pay-per-click (PPC). PPC is simply an advertising campaign set up and managed by an individual to target specific keywords.

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Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

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Why Your Social Media Strategy Is Missing the Mark (And How You Can Fix It)

Why Your Social Media Strategy Is Missing the Mark (And How You Can Fix It)

Today, a great Social Media Strategy is more important than you had ever anticipated. And for anyone who isn’t presently feeling the pain from its neglect, will eventually do. However, this enlightenment alone is of little good if Social Media Strategy tools aren’t utilized in the desired way. You may be an active player in this game, but the goal alone is not enough to help you slide by, and sooner or later you are bound to get penalized by it.

If you have been a part of the Social Media (SM) realm for quite some time now but are still waiting to wake up to a field day, read on to know why your business is missing the social media mark and how to avoid it:

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Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures that online marketing, from creation of websites to ensuring that they excel in search engine rankings, is available to clients as a whole package. Without the help of a digital marketing agency, it is not possible for companies to enter the online market and emerge successful.

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