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How to Plan a Business – Seven Steps to Finding Your Market Opportunity

How to Plan a Business – Seven Steps to Finding Your Market Opportunity

Why Do You Need a Market Opportunity?

It’s not easy to plan a business. And, it is a waste of time to plan a business around an idea that has no chance of success. You need to find a market opportunity that can support a business. So, instead of rushing in to plan your business, step back and first evaluate that business idea and see if it is worth pursuing.

A market opportunity with sales potential exists when there is a critical mass of customers with unmet needs who will spend significant sums to satisfy those needs. When the sales revenues generated by these customers is sufficient to support a business, you have discovered a market opportunity with profit potential.

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Using Social Media to Increase Sales and Brand Awareness

Using Social Media to Increase Sales and Brand Awareness

Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising of ‘probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing ‘tools’ are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.

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Nietzsche, Camel, Lion, Child and the Entrepreneur

Nietzsche, Camel, Lion, Child and the Entrepreneur

It bears little wonder that the chapter “On the Three Metamorphoses” from Friedrich Nietzsche’s “Thus Spoke Zarathustra: A Book for All and None”, (in the German original: Also sprach Zarathustra: Ein Buch für Alle und Keinen) has been referred to by various eastern mystics – it very accurately outlines the path to (spiritual) awareness.

Nietzsche describes a person’s life as three successive metamorphoses of the spirit. He calls the stages of this development the camel, the lion, and the child.

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eCommerce Web Development: Mistakes Significantly Impacting Your Entrepreneur Endeavors

eCommerce Web Development: Mistakes Significantly Impacting Your Entrepreneur Endeavors

The prospect of getting an eCommerce store developed is tempting, to say the least. Touted as the proverbial money-spinner, an eCommerce platform is fast becoming a serious part of our shopping experience. As per reports, in the year 2013, around 40-41% percent of people had shopped online. The figure is well poised to touch 46% in the year 2017.

A Few Words About eCommerce Development

Development of eCommerce platforms is no walk in the park. Mistakes along the way can significantly affect your entrepreneurial fortunes. No amount of discount or sales can help you if you do not have a user-friendly site or for that matter if your contact information is not easily visible. Here is a lowdown on the major eCommerce development mistakes that you should avoid at any cost.

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Can Adults With Asperger’s Syndrome Succeed in Online Marketing?

Can Adults With Asperger’s Syndrome Succeed in Online Marketing?

More and more people are turning to online marketing in order to supplement their regular income or to earn a full-time income. Compared to any offline business, the start-up costs are minimal, and once up and running, passive income can be earned without the need to leave the house at all, except to cash in and out of the bank. Getting started can be challenging. It can take hours of hard work to configure a website and write out automated emails in such a way as to generate an online income, and it may take several attempts to succeed. However, once the setting up process is finished, the rewards for success can be highly lucrative.

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An Unusual Way to Get Rich – Create a Flea Market Small-Business Empire With Wholesale Products

An Unusual Way to Get Rich – Create a Flea Market Small-Business Empire With Wholesale Products

FACT: Many people earn $1,000 per day (that’s $104,000 per year) just selling at flea markets and swap meets on weekends. (I’ve actually made more than that on some days.) Most people think we are just a bunch of poor folks trying to make an extra dollar, and that’s exactly what we want them to think.

What do we know that you don’t? What are our secrets? Can you do it?

Yes. Anyone can sell at flea markets and become wealthy…and I’m going to tell you exactly how right here.

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Internet Marketing – Advantages and Disadvantages

Internet Marketing – Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

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Start a Cleaning Business – Choosing a Niche Market

Start a Cleaning Business – Choosing a Niche Market

The cleaning industry has many different niche or market segments. When starting your cleaning business you first have to decide which market segments you would like to target. Focusing on one specific niche and specializing in that market segment only is a common approach although it is easy enough to cater to more than one cleaning market niche.

You should at least decide if you want to specialize in residential cleaning work or commercial cleaning, as these two markets are quite different.

Let’s take a look at some of the niches within the cleaning business to give you some ideas about the variety of work that is possible in this industry.

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Marketing With a Blended Marketing Strategy For Maximum Visibility

Marketing With a Blended Marketing Strategy For Maximum Visibility

Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to expand their online presence and grow their businesses further, I find that many of them fail to create a complete marketing and business development strategy, focusing the majority of their efforts online. Sadly, this is a HUGE mistake on their part.

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Starting An Online Business? ECommerce Solutions – The Conclusion

Starting An Online Business? ECommerce Solutions – The Conclusion

Over the past few weeks we have covered the various aspects of setting up an online business and what a business owner needs to create to become successful with their ecommerce solution. Operating any business is hard work offline or online, so by managing both, the business owner takes on the responsibility of dictating offline and online strategies to best suit their business.

By going over the various guides that I have previously created, the business owner will have an online plan of what it takes to operate a successful online business. There are a few extra points that I would like to state that will encourage a business to start trading online, whether it be using ecommerce software or finding a web development company.

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