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Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

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Significance of E-Commerce in Today’s Scenario

Significance of E-Commerce in Today’s Scenario

E-commerce or Electronic commerce is the buzzword of the modern day. In simple terms, it’s just buying and selling of product and services through internet. But in a broad sense, it includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. With the widespread usage of internet, the sphere of ecommerce has widened dramatically.

Today Ecommerce is an integral part of business because of various reasons like:

• Ease of use

• Accessibility all across the globe

• Great variety & easy compassion of products from different vendors

• Trusted payment channels

• Shopping can be done sitting in the convenience of home shopping, hence it is less time consuming.

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Floor Plans For Nightclubs – Great Business Ideas For Your Night Club

Floor Plans For Nightclubs – Great Business Ideas For Your Night Club

Nightclubs are well-known for their hot dance floors and cool bars. When deciding on nightclub floor plans, there are a lot of decisions to be made regarding the placement of specific locations within the nightclub itself. There are certain elements that must be included in those plans no matter what type of nightclub is being built.

Nightclubs Need a Bar Area

Nightclubs must have a bar area for patrons to enjoy. Plans for a new nightclub must include plenty of space for a bar and seating for the bar’s patrons. The bar should be in close proximity to the dance floor so that thirsty dancers won’t have far to go to enjoy refreshing alcoholic beverages. This needs to be taken into account when deciding on the placement of the bar in the plans.

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Building Your E-Commerce Website With HTML

Building Your E-Commerce Website With HTML

One of the simplest ways to build a website and maintain total flexibility with the development is to download a free e-commerce website template that corresponds to your site’s needs, and then edit the template with a WYSIWYG editor. The editor I use is called KompoZer. There are only a couple of things you need to understand in order to get started.

First of all, when you’re developing an HTML website, you typically have three types of files. There’s your standard HTML page, which is saved with the.HTML extension. Then you have your graphics, and these are commonly kept together in a folder called Images. Your e-commerce web page will refer to them every time your page is loaded, so you place them onto your page, don’t move them around or change the names. Just leave them where they are. Finally, you have something called a style sheet that tells the HTML page what it should look like. If you want to get fancy, you can make changes to your style sheet directly. But it’s better to just make those changes using KompoZer.

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Why Your Social Media Strategy Is Missing the Mark (And How You Can Fix It)

Why Your Social Media Strategy Is Missing the Mark (And How You Can Fix It)

Today, a great Social Media Strategy is more important than you had ever anticipated. And for anyone who isn’t presently feeling the pain from its neglect, will eventually do. However, this enlightenment alone is of little good if Social Media Strategy tools aren’t utilized in the desired way. You may be an active player in this game, but the goal alone is not enough to help you slide by, and sooner or later you are bound to get penalized by it.

If you have been a part of the Social Media (SM) realm for quite some time now but are still waiting to wake up to a field day, read on to know why your business is missing the social media mark and how to avoid it:

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Frame Control: How to Bust the Power Frame in Business and Sales Situations

Frame Control: How to Bust the Power Frame in Business and Sales Situations

The definition of a frame is a set of emotions and desires that you bring to the table anytime you are communicating with another person. Now the interesting thing about frame control is that whenever two or more people are interacting one person’s frame will overcome the other person’s frame and this person will usually get their way.

Example: Think about a courtroom, you have a judge, two attorneys and a group of jurors. The two attorneys both have their own desires and emotions, the attorney who’s frame is adopted by the jurors will win the case.

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What is E-commerce Failure – The Six Main Reasons

What is E-commerce Failure – The Six Main Reasons

It is an interesting question as to what makes customers purchase in a web shop. But it is more useful to study why the customers DO NOT finally make a purchase, and what are the most important factors that hold them back from the purchase. Here we present the six main reasons what e-commerce failure is.

The list is not complete of course but on the basis of my experience the following six factors are the main reasons why a customer does not finally make the purchase:

1. They do not find the optimal product In most of the cases the first reason is that the customer does not even get to the optimal product – they do not encounter any offer that would convince them. This is the choice-helping topic: an effective web shop is like a good salesperson and helps the customer to find the optimal product. Choice-helping is ignored most of the time thanks to the fact that different types of customers have to be helped differently. But the good news is that there are a number of tools and methods to help make the choice. If you integrate them into your web shop you can experience a notable increase in quality so this sector has probably the most potential.

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The 16th Century Entrepreneur Who Created the Concept of the Taxi

The 16th Century Entrepreneur Who Created the Concept of the Taxi

The 16th century was a time of amazing transformation in Europe. The Dark Ages were gone, the Black Plague had run it course and Middle Age fears and superstitions were slowly disappearing. The printing press had been invented and it was completely revamping the way people communicated. Columbus had discovered the America’s and the great age of exploration was in full swing. Medical advances, the Reformation, the creation of the great Italian banking houses and the Dutch trading companies had completely changed the way people thought, worked and worshipped.

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Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures that online marketing, from creation of websites to ensuring that they excel in search engine rankings, is available to clients as a whole package. Without the help of a digital marketing agency, it is not possible for companies to enter the online market and emerge successful.

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Importance of Small Business Financing

Importance of Small Business Financing

The biggest reason that small businesses fail is a lack of adequate cash flow. When the economy is good and sales are high, this isn’t usually a problem. However, the economy is not always strong, and sales are not always high. During these down times, the cash flow can slow, and cash reserves begin to dwindle. Or you may be enjoying the good economic times, and decide that it is time to expand your business. When this happens, you need to make sure you have a plan for obtaining small business financing.

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