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What is E-commerce Failure – The Six Main Reasons

What is E-commerce Failure – The Six Main Reasons

It is an interesting question as to what makes customers purchase in a web shop. But it is more useful to study why the customers DO NOT finally make a purchase, and what are the most important factors that hold them back from the purchase. Here we present the six main reasons what e-commerce failure is.

The list is not complete of course but on the basis of my experience the following six factors are the main reasons why a customer does not finally make the purchase:

1. They do not find the optimal product In most of the cases the first reason is that the customer does not even get to the optimal product – they do not encounter any offer that would convince them. This is the choice-helping topic: an effective web shop is like a good salesperson and helps the customer to find the optimal product. Choice-helping is ignored most of the time thanks to the fact that different types of customers have to be helped differently. But the good news is that there are a number of tools and methods to help make the choice. If you integrate them into your web shop you can experience a notable increase in quality so this sector has probably the most potential.

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How Strategic SEO Helps Small Businesses In A Big Way

How Strategic SEO Helps Small Businesses In A Big Way

The SEO market in the world has become extremely lucrative for small businesses that want to expand their reach and grab a wider audience. SEO companies offer unbeatable advantages because they offer reasonable rates and excellent brand management strategies. Cost-conscious small business owners can now access value for money advertising and marketing.

Here are the real benefits of opting for quality SEO solutions providers, if you want your small business to flourish:

#1 Create an SEO optimized, user-friendly website to access a wider target audience

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Top 10 Small Business Bookkeeping Tips

Top 10 Small Business Bookkeeping Tips

These small business bookkeeping tips will help you get your books up to date and keep them that way in less time. They’ll help you maintain financial control, and help you manage your working capital more effectively and securely.

  1. Before you contemplate recording any transactions in your ledgers, organize your paperwork in your files according to these bookkeeping basics. It will save you time, and time is money.
  2. Work out how much you earn in your business per hour. If the answer is more than what it will cost to hire a professional bookkeeper, then hire one. If not, then do the transaction processing yourself. Get a tax accountant to do your year end filing so you don’t have to keep up with arbitrary government rule making, and miss out on tax allowances.
  3. When you’ve got your paperwork in order then consider how you’re going to record your transactions. This could be in a traditional hand written ledger, or more likely using software. Understand your bookkeeping software requirements before you buy anything to prevent dissatisfaction.
  4. If you don’t have much money for investing in financial software, then consider using open source accounting software.This can be obtained for little or no cost. Click the link above to learn the advantages and disadvantages of using open source.
  5. After you’ve decided what you’re going to record your transactions in then follow these basic bookkeeping tips to make sure you record your transactions in the most efficient manner possible.
  6. Make sure all cash is accounted for by performing a bank reconciliation. Ensure the transactions that are recorded on your bank statements are recorded in your books, and the balance on your statement is in agreement with that in your books. Make sure that you know the amount of any uncleared and unpresented checks (cheques) which will explain any actual difference between the statement and the account on your ledger.
  7. Likewise, make sure all petty cash is accounted for by counting the cash in your cash box and agreeing it to your cash book.
  8. Perform routine counts on items you carry in stock, and ensure that what is recorded in your books agrees with the quantity you have on the shelf. This is an area where strict control pays dividends as unexplainable differences often occur usually due to sales ‘samples’, spoilage, quality defects, returns etc. This is an important area to get right as any differences will have to be reflected in the financial statements and usually affect the profit line directly.
  9. Keep a Fixed Assets register. While not a ledger in your books as such, a fixed assets register is essential to keep track of essential business equipment. This means the cost, the location the depreciation, the purchase date and the remaining life. The value of these assets are carried in your balance sheet. It can be surprising how, as you grow, things you thought you had have gone! Especially small high value technology.
  10. Follow these small business bookkeeping tips, but don’t forget to use the information kept within your books intelligently. Working capital management is how you manage your daily, weekly, and monthly cash, debtors, supplier payments and inventory/stock control to keep you in business, and really make a difference to the bottom line (the profit line) of your business.

Source: Source by PJ Germain

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Importance Of Ecommerce Website Design For Businesses In the Modern Era

Importance Of Ecommerce Website Design For Businesses In the Modern Era

With the increasing trend of internet and online business, eCommerce website design & development has become an important part of B2B and B2C businesses. eCommerce is the electronic trade that is carried online and eCommerce websites are the web pages through which online trading is carried on. These eCommerce stores enable the merchants and traders to carry their business around the world. There are several advantages offered by these online eCommerce stores. Some of the benefits are explained as under:

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Starting a Homemade Pasta Making Business

Starting a Homemade Pasta Making Business

Starting a Homemade Pasta Making Business

The first thing that you should know if you are starting a homemade pasta making business is the basic process of making fresh pasta. This kind of pasta is made from fresh ingredients and has a shorter shelf life compared to the commercially made or dry pasta.

Manufacturing fresh pasta is better because the business owner can tailor fit it to the consumer’s needs and demands in terms of the shape, size, color and flavor of the finished product.

Below are some suggested steps in starting a homemade pasta making business, categorized into: Initial Stage, Regulatory Compliance and Marketing.

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Of Social Media and Friendships

Of Social Media and Friendships

Weeks ago, I had lunch with one of my best friends at McDonald’s. We talked about many things to catch up since we were both busy from work. We talked about our other friends. How are they? What are they up to? Do we still communicate with them? Sadly, the answer relies on social media. We are updated because of what they post. From time to time my best friend and I would check our phones. At some point, we were quiet and not talk with each other because of the other people online that we are also connected at the moment. By the time I was done, I put down my phone but she wasn’t. So I just ate my fries and looked around. And there they are – all the same. A father holding her daughter while talking to someone on the phone. A group of girls who seemed to not know each other after taking one too many selfies, now editing photos and picking which will get more likes on Facebook and those oldies who kept talking and laughing loudly about something funny in the past. At that moment, I remembered Gary Turks’s poem entitled “Look Up”.

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How To Hide IP Address

How To Hide IP Address

Before I will start the talk about the net security it’s better to scatter the most stable myth concerning Internet anonymity. No, I do not want to say that people think it is impossible to get any information about a person through the Internet. I mean the next proposition: “I don’t need anonymity because I have no “dark” deals. It must care the hackers…” And now think: is it good when strangers know your home address and want to enter your home without your permission?

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Anil Ambani – A Successful Entrepreneur

Anil Ambani – A Successful Entrepreneur

Anil Dhirubhai Ambani – a Bachelor in Science from the University of Bombay (Now, University of Mumbai) and Masters in Business Administration from the Wharton School at the University of Pennsylvania was born on June 4, 1959; is the second and the youngest son of Dhirubhai Ambani a famous Indian Business Tycoon. His mother is Kokilaben Ambani; he is married to Tina Ambani who is an Indian Actress and has two sons Jai Anmol and Jai Anshul.

He joined Reliance in 1983 as a co-chief executive officer and before the split in Reliance group; he was Vice-Chairman and Managing Director in Reliance Industries Limited (RIL). After the split of Reliance he incorporated Anil Dhirubhai Ambani Group (ADAG), of which he is the Chairman and includes companies like Reliance Communication, Reliance Capital, Reliance Energy, Reliance Natural Resources Ltd. He is a man of courage and conviction; he believed; “It is hope in this wider sense which enabled my father to build, from scratch, one of India’s largest modern enterprises. His was an undertaking powered by hard work, initiative, self-belief but, above all else, the capacity, as he would often say, “to dream with your eyes wide open”.

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Slick Future of the Digital Market

Slick Future of the Digital Market

Ideas and development that invite the seamless engaging of media determine the future of digital marketing. Wait a minute! Here, media implies not that traditional media though the future of print media is in great danger. But television and radio can be considered as safe and thriving. There is no shortage of brands that have advertised dollars earmarked for TV and radio.

The future of digital marketing is originated from the strategies and platforms the marketers employ to pave the paths to new and traditional platforms of media playing their roles together. Nowadays, people prefer to have conversations with Twitter and Facebook while watching an event or any program.

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Loans and Lines of Credit As a Way to Fund Start-Ups and Existing Small Businesses

Loans and Lines of Credit As a Way to Fund Start-Ups and Existing Small Businesses

Starting and growing a small business can be very difficult. However, with proper planning and preparation, it can be done successfully. As a future or existing business owner, one of the keys to success is to use all of the resources available to you. This includes loans and investments from family, friends and angel investors. It also includes loans and lines of credit from a bank, which are resources that many entrepreneurs fail to consider as a viable option for starting or helping to grow their business.

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